Position: UX Researcher
Goals: Align 15+ countries in developing a Customer-Centred website that Mobility Solutions (Maas, Caas) – One Leaseplan.
> Develop customer journeys that offer clear pains and gains for teams to zoom in on.
> Remote and F2F User Research with potential customers
> Develop ​empathy maps​ based on ​user research
> Remote prototype validation
> Exploratory research to guide innovation
> Teach employees about customer-focused user behaviour
> Product Design​ initiatives for key sections of the different value streams
> Present and guide​ design decisions to the teams
> Make and analyse surveys
> Set up a user panel and usability lab for testing early concepts
> Remote and F2F User Research​ with potential customers
> Mentor​ junior designers and students