Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # UX Real Product Design | Service Design | Real UX ## Sitemaps - [XML Sitemap](https://uxreal.nl/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [What Are the Most Useful Product Design Frameworks?](https://uxreal.nl/what-are-the-most-useful-product-design-frameworks/) - Explore Product Design Frameworks like Design Thinking, Lean UX & Double Diamond to enhance user experience, streamline collaboration & improve product quality. - [Product Designer success: Top skills you need to master](https://uxreal.nl/product-designer-skills-responsibilities/) - Explore the key responsibilities of a product designer, from user research to prototyping, and understand the importance of design thinking in problem-solving. - [Trapped by My Domain Provider: The Frustrating Reality of Canceling Subscriptions](https://uxreal.nl/trapped-by-domain-provider-subscription-cancellation/) - Explore why businesses often prioritize profits over user-friendly websites and discover strategies to balance usability with business goals. - [Privacy in a Tech-Driven World: What We Can Learn from China](https://uxreal.nl/privacy-tech-lessons-from-china/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” module_alignment=”center” global_colors_info=”{}”] My son came back from a trip around China yesterday He met a family while visiting the wall. There - [Lessons from Ignoring Warnings: Titanic and Corporate UX Failures](https://uxreal.nl/lessons-ignoring-warnings-titanic-ux-failures/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ header_text_align=”left” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” disabled_on=”off|off|off” sticky_enabled=”0″] If people would have known about the Titanic hitting an iceberg and sinking to - [Design Evolution Lessons from Search Images and Skeuomorphism](https://uxreal.nl/design-evolution-search-images-skeuomorphism/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ header_text_align=”left” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” max_width=”1080px” module_alignment=”center” custom_margin=”|5px||5px|false|false” custom_padding=”|5px||5px|false|false” hover_enabled=”0″ global_colors_info=”{}” disabled_on=”off|off|off” sticky_enabled=”0″] I’m not going to lie. I like David Attenborough. And - [Global Survey Reveals How Biases Influence National Pride and User Research](https://uxreal.nl/biases-influence-national-pride-user-research/) - UX Research should only be done by people who do not benefit from the positive results of the research and who are not 'friends' with -or work for- the person who requests the research. The researcher should also present and explain the results to all people involved in the project. - [Europe’s Religious Divide: From Historic Clashes to Today’s Beliefs](https://uxreal.nl/europe-religious-divide-historic-clashes-modern-beliefs/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.0″ header_text_align=”left” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” max_width=”1080px” module_alignment=”center” custom_margin=”|5px||5px|false|false” custom_padding=”|5px||5px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] One part of Europe is Protestant and the other part - [Tunnel Vision: A Nurse’s Fight Against Media Frenzy and Legal Turmoil](https://uxreal.nl/nurse-fight-media-legal-chaos/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.0″ width=”80%” max_width=”1080px” module_alignment=”center” custom_margin=”5px||5px||false|false” custom_padding=”5px||5px||false|false” global_colors_info=”{}”] Warning: This post contains a strong opinion A woman who worked as a nurse - [From Doubt to Adoption: How Crypto Mirrors the Rise of the 90s Internet](https://uxreal.nl/crypto-rise-90s-internet-comparison/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ collapsed=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.0″ width=”80%” max_width=”1080px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] In the interview I had yesterday with a lead UX - [The Time Management Secrets I Learned from Cooking Every Day](https://uxreal.nl/time-management-secrets-from-daily-cooking/) - My time management skills improved drastically after I started cooking every day for a year. - [Crafting Successful Products: A Designer's Recipe for Innovation](https://uxreal.nl/crafting-successful-products-recipe-for-innovation/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.0″ width=”100%” max_width=”1080px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”] My recipe rant Way back in the days that Google maps did not exist, - [Essential Product Design Skills Every Solo Designer Must Master](https://uxreal.nl/essential-product-design-skills-solo-designer/) - Can one designer with the help of AI do it all? - [How AI is revolutionising Product Design by prioritising behaviour over looks](https://uxreal.nl/ai-redefining-product-design-behaviour/) - Can one designer with the help of AI do it all? - [The rise of data-driven UX: how designers and analysts are reshaping decision-making](https://uxreal.nl/data-driven-ux-collaboration/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||2px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ header_text_align=”left” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” module_alignment=”center” global_colors_info=”{}”] Am I the only one noticing this? UX researchers and designers, who were once separate from data - [How a broken lamp by Emile Gallé revealed the power of craftsmanship and emotional value](https://uxreal.nl/emile-galle-craftsmanship-emotion/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”left” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ header_text_align=”left” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Some years ago, I came across what I thought was a vase by the famous - [Bridging the gap: balancing agile and UX design without sacrificing quality](https://uxreal.nl/balancing-agile-ux-design/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ header_text_align=”left” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] The Agile/SCRUM and UX design combo If you have ever been the (only) designer in - [Why speed beats quality: how corporate pressure sidelines UX for quick wins](https://uxreal.nl/speed-over-quality-corporate-ux/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” module_alignment=”center” global_colors_info=”{}”] A hero’s journey starts with a call to adventure, something the hero sets out to achieve. This - [User-centered design: principles and practices for better experiences - DRAFT](https://uxreal.nl/user-centered-design/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] This is the real flow of a User-Centered design process. Mighty pretty isn’t it? I - [When customer service feels like a heist: a UX critique of chatbots and corporate missteps](https://uxreal.nl/customer-service-chatbot-ux-critique/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.0″ header_text_align=”left” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” max_width=”1080px” module_alignment=”center” custom_margin=”|5px||5px|false|false” custom_padding=”|5px||5px|false|false” global_colors_info=”{}”] I consider it a personal weakness of mine that I shame a - [The ultimate guide to UX interviews DRAFT](https://uxreal.nl/ux-interview-guide/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.0″ header_text_align=”left” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” max_width=”1080px” module_alignment=”center” custom_margin=”|5px||5px|false|false” custom_padding=”|5px||5px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] It took me many years to gathered the knowledge you - [Key pillars of UX strategy: how to unlock success](https://uxreal.nl/key-pillars-ux-strategy-success/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ width=”100%” module_alignment=”center” custom_margin=”0px|0px||0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row disabled_on=”off|off|off” admin_label=”Take-away” _builder_version=”4.16″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|10px|0px|0px|false|false” border_color_all=”#d4aba9″ collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code disabled_on=”off|off|off” admin_label=”lines” _builder_version=”4.16″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″] [/et_pb_code][et_pb_text admin_label=”In - [How I survived a heart-stopping near-death experience on a night dive](https://uxreal.nl/surviving-night-dive-near-death-experience/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ width=”100%” max_width=”1080px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ disabled_on=”off|off|off”] My Near-death experience A few decades ago, when I was in my - [How social design transformed coffee shop sales](https://uxreal.nl/coffee-shop-social-design-sales/) - My experience of getting a cup of coffee highly depends on the person serving it - [Master the Strategic Design Framework for Guaranteed Success](https://uxreal.nl/strategic-design-framework/) - Discover the power of design strategy in UX. See how strategic thinking fosters business alignment, enhances user satisfaction & drives innovative solutions. - [Zipf's Law in Product Design: A Practical Guide](https://uxreal.nl/zipfs-law-product-design/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.0″ header_text_align=”left” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” max_width=”1080px” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] How Zipf’s Law of Least Effort Drives Product Adoption Humans are lazy. we - [When a machine replaces a human: implications and opportunities](https://uxreal.nl/machine-replaces-human-implications-opportunities/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”left” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ header_text_align=”left” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” max_width=”1080px” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” disabled_on=”off|off|off” sticky_enabled=”0″] This was supposed to be a rant. Me going to the mattresses - [Nothing is new except what has been forgotten](https://uxreal.nl/evolution-of-ideas-and-gender-stereotypes/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ width=”100%” max_width=”1080px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” disabled_on=”off|off|off” sticky_enabled=”0″] Consider the image above. The left image is that of an Assyrian - [Anticipatory design](https://uxreal.nl/anticipatory-design/) - If you ask for mustard at a French bistro, you’ll get a strong Dijon, handmade in a little village three hundred kilometres away. - [Why privacy matters: the hidden struggle of public figures and the rest of us in a surveillance world](https://uxreal.nl/why-privacy-matters-the-hidden-struggle-of-public-figures-and-the-rest-of-us-in-a-surveillance-world/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ header_text_align=”left” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” max_width=”1080px” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Sad news. The Queen’s sister passed away a few weeks ago. She was 71 - [why hard work and efficiency are the real keys to success in a fast-paced world](https://uxreal.nl/why-hard-work-and-efficiency-are-the-real-keys-to-success-in-a-fast-paced-world/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.0″ header_text_align=”left” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Doing hard work is never easy. Stupid thing to say really but there it - [Two brothers on the fifth floor](https://uxreal.nl/two-brothers-on-the-fifth-floor/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.0″ header_text_align=”left” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” max_width=”1080px” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Two brothers work in the office next to me. They deal in high-quality ## Pages - [Home](https://uxreal.nl/) - [et_pb_section fb_built="1" _builder_version="4.27.0" _module_preset="default" custom_padding="0px|0px|0px|0px|true|true" da_disable_devices="off|off|off" global_colors_info="{}" da_is_popup="off" da_exit_intent="off" da_has_close="on" da_alt_close="off" da_dark_close="off" da_not_modal="on" da_is_singular="off" da_with_loader="off" da_has_shadow="on"][et_pb_row column_structure="3_4,1_4" use_custom_gutter="on" gutter_width="1" make_equal="on" custom_padding_last_edited="on|phone" admin_label="top content" module_class="banner_row banner_row_up" _builder_version="4.27.0" background_enable_image="off" background_size="contain" width="69%" width_tablet="90%" width_phone="" width_last_edited="on|phone" max_width="100%" custom_margin="||15px||false|false" custom_margin_tablet="||0px||false|false" custom_margin_phone="" custom_margin_last_edited="on|tablet" custom_padding="0px||0px||false|true" custom_padding_tablet="||||false|true" custom_padding_phone="||||false|true" collapsed="off" global_colors_info="{}"][et_pb_column type="3_4" module_class="banner_clmn_1 cmn_clmn " _builder_version="4.27.0" background_image="https://uxreal.nl/wp-content/uploads/2024/08/main-image-1.jpg" custom_padding="35px||65px|20px|false|false" custom_padding_tablet="||200px||false|false" custom_padding_phone="||150px||false|false" custom_padding_last_edited="on|phone" global_colors_info="{}"][et_pb_text disabled_on="off|off|off" admin_label="Strategic - [fieldworkstudio](https://uxreal.nl/fieldworkstudio/) - Fieldwork Studio — Clarity & Alignment for Teams in Transition Clarity & Alignment for Teams in Transition We reduce internal friction so your systems run cleaner, your people make better decisions, and your team stops leaking time and energy — without overwhelming anyone in the process. What to Expect You don’t need a pitch. You - [anwb page](https://uxreal.nl/anwb-page/) - [et_pb_section fb_built=”1″ admin_label=”Divi caroussel” _builder_version=”4.5.3″ _module_preset=”default” custom_padding=”20px||0px||false|false” da_disable_devices=”off|off|off” global_module=”3083″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” make_equal=”on” module_class=”equalHeight” _builder_version=”4.16″ width=”90%” width_tablet=”90%” width_phone=”” width_last_edited=”on|phone” max_width=”90%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][dica_divi_carousel show_items_desktop=”11″ show_items_tablet=”4″ show_items_mobile=”3″ transition_duration=”1000″ loop=”on” autoplay=”on” autoplay_speed=”1500″ item_vertical_align=”center” advanced_effect=”1″ arrow_bg_color=”rgba(0,0,0,0)” arrow_font_size_tablet=”30px” arrow_font_size_phone=”” arrow_font_size_last_edited=”on|phone” module_class=”custom_single_page_slider” _builder_version=”4.27.4″ custom_margin=”0px|0px|0px|0px|false|false” - 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[ABN page](https://uxreal.nl/abn-page/) - [et_pb_section fb_built=”1″ admin_label=”Divi caroussel” _builder_version=”4.5.3″ _module_preset=”default” custom_padding=”20px||0px||false|false” da_disable_devices=”off|off|off” global_module=”3083″ saved_tabs=”all” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” make_equal=”on” module_class=”equalHeight” _builder_version=”4.16″ width=”90%” width_tablet=”90%” width_phone=”” width_last_edited=”on|phone” max_width=”90%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][dica_divi_carousel show_items_desktop=”11″ show_items_tablet=”4″ show_items_mobile=”3″ transition_duration=”1000″ loop=”on” autoplay=”on” autoplay_speed=”1500″ item_vertical_align=”center” advanced_effect=”1″ arrow_bg_color=”rgba(0,0,0,0)” arrow_font_size_tablet=”30px” arrow_font_size_phone=”” arrow_font_size_last_edited=”on|phone” module_class=”custom_single_page_slider” _builder_version=”4.27.4″ custom_margin=”0px|0px|0px|0px|false|false” - 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[LeasePlan page](https://uxreal.nl/leaseplan/) - [et_pb_section fb_built=”1″ admin_label=”Divi caroussel” _builder_version=”4.5.3″ _module_preset=”default” custom_padding=”20px||0px||false|false” da_disable_devices=”off|off|off” global_module=”3083″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” make_equal=”on” module_class=”equalHeight” _builder_version=”4.16″ width=”90%” width_tablet=”90%” width_phone=”” width_last_edited=”on|phone” max_width=”90%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][dica_divi_carousel show_items_desktop=”8″ show_items_tablet=”4″ show_items_mobile=”3″ transition_duration=”1000″ loop=”on” autoplay=”on” autoplay_speed=”1500″ item_vertical_align=”center” advanced_effect=”1″ arrow_bg_color=”rgba(0,0,0,0)” arrow_font_size_tablet=”30px” arrow_font_size_phone=”” arrow_font_size_last_edited=”on|phone” module_class=”custom_single_page_slider” _builder_version=”4.25.1″ custom_margin=”0px|0px|0px|0px|false|false” - [Consumentenbond](https://uxreal.nl/consumentenbond-page/) - [et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.5.3″ _module_preset=”default” custom_padding=”20px||0px||false|false” da_disable_devices=”off|off|off” global_module=”3083″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” make_equal=”on” module_class=”equalHeight” _builder_version=”4.16″ width=”90%” width_tablet=”90%” width_phone=”” width_last_edited=”on|phone” max_width=”90%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][dica_divi_carousel show_items_desktop=”8″ show_items_tablet=”4″ show_items_mobile=”3″ transition_duration=”1000″ loop=”on” autoplay=”on” autoplay_speed=”1500″ item_vertical_align=”center” advanced_effect=”1″ arrow_bg_color=”rgba(0,0,0,0)” arrow_font_size_tablet=”30px” arrow_font_size_phone=”” arrow_font_size_last_edited=”on|phone” module_class=”custom_single_page_slider” _builder_version=”4.25.1″ custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” - [BrightRiver](https://uxreal.nl/brightriver/) - [et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.5.3″ _module_preset=”default” custom_padding=”20px||0px||false|false” da_disable_devices=”off|off|off” global_module=”3083″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” make_equal=”on” module_class=”equalHeight” _builder_version=”4.16″ width=”90%” width_tablet=”90%” width_phone=”” width_last_edited=”on|phone” max_width=”90%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][dica_divi_carousel show_items_desktop=”8″ show_items_tablet=”4″ show_items_mobile=”3″ transition_duration=”1000″ loop=”on” autoplay=”on” autoplay_speed=”1500″ item_vertical_align=”center” advanced_effect=”1″ arrow_bg_color=”rgba(0,0,0,0)” arrow_font_size_tablet=”30px” arrow_font_size_phone=”” arrow_font_size_last_edited=”on|phone” module_class=”custom_single_page_slider” _builder_version=”4.25.1″ custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” - [Blog](https://uxreal.nl/blog/) - Explore the latest trends and tips in UX design through our blog. UX Real, based in the USA and offers expert guidance to enhance your digital experience. - [About me & Contact](https://uxreal.nl/about/) - Discover how UX Real can help you improve user experiences across the USA. Get expert advice, project assistance & top-tier UX services tailored to your needs. - [UX Research](https://uxreal.nl/uxresearch/) - Explore essential UX Research methods crucial for the Product Development Cycle, providing insights at each design stage. Discover effective strategies. - [Service Design](https://uxreal.nl/service-design/) - Explore how a service blueprint can enhance your process, streamline operations, and improve customer experience. Unlock the power of effective design today! - [One Page UX Research Plan](https://uxreal.nl/one-page-research-plan/) - Discover how to create an effective UX research plan with our one-page research plan template. Streamline your research process and achieve better results. - [REFRAME-IT](https://uxreal.nl/reframe-it/) - Explore how the reframe It framework can transform your product design journey, providing the tools needed for innovative and effective design solutions. - [Digital product design](https://uxreal.nl/productdesign/) - Explore cutting-edge digital product design & design thinking strategies for your projects. Discover how creativity meets functionality for optimal results. - [Strategic Insight Design](https://uxreal.nl/strategic-insight-design/) - Discover how Strategic Insight Design transforms ideas into impactful solutions. Explore our innovative approach to design and strategy for lasting success. - [abtesting](https://uxreal.nl/abtesting/) - [et_pb_section fb_built=”1″ admin_label=”Content” _builder_version=”4.16″ da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” admin_label=”Kruimelpad” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1250px” custom_margin=”0px||||false|false” custom_padding=”10px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _dynamic_attributes=”link_option_url” custom_padding=”|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyNTEifX0=@” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”on|off|off” module_class=”special_link” _builder_version=”4.17.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” text_line_height=”1.6em” header_font=”PT Serif||||||||” header_font_size=”20px” custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”] UX Research > A/B testing - [DeskResearch](https://uxreal.nl/deskresearch/) - [et_pb_section fb_built=”1″ admin_label=”Content” _builder_version=”4.16″ da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” admin_label=”Kruimelpad” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1250px” custom_margin=”0px||||false|false” custom_padding=”10px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _dynamic_attributes=”link_option_url” custom_padding=”|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyNTEifX0=@” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”on|off|off” module_class=”special_link” _builder_version=”4.17.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” text_line_height=”1.6em” header_font=”PT Serif||||||||” header_font_size=”20px” custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”]Four phases of Design Thinking > - [usabilitystudies](https://uxreal.nl/usabilitystudies/) - [et_pb_section fb_built=”1″ admin_label=”Content” _builder_version=”4.16″ da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” admin_label=”Kruimelpad” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1250px” custom_margin=”0px||||false|false” custom_padding=”10px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _dynamic_attributes=”link_option_url” custom_padding=”|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyNTEifX0=@” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”on|off|off” module_class=”special_link” _builder_version=”4.17.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” text_line_height=”1.6em” header_font=”PT Serif||||||||” header_font_size=”20px” custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”] UX Research > Usability studies - [treetesting](https://uxreal.nl/treetesting/) - [et_pb_section fb_built=”1″ admin_label=”Content” _builder_version=”4.16″ da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” admin_label=”Kruimelpad” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1250px” custom_margin=”0px||||false|false” custom_padding=”10px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _dynamic_attributes=”link_option_url” custom_padding=”|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyNTEifX0=@” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”on|off|off” module_class=”special_link” _builder_version=”4.17.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” text_line_height=”1.6em” header_font=”PT Serif||||||||” header_font_size=”20px” custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”] UX Research > Tree testing - [cardsorting](https://uxreal.nl/cardsorting/) - [et_pb_section fb_built=”1″ admin_label=”Content” _builder_version=”4.16″ da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” admin_label=”Kruimelpad” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1250px” custom_margin=”0px||||false|false” custom_padding=”10px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _dynamic_attributes=”link_option_url” custom_padding=”|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyNTEifX0=@” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”on|off|off” module_class=”special_link” _builder_version=”4.17.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” text_line_height=”1.6em” header_font=”PT Serif||||||||” header_font_size=”20px” custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”] UX Research > Card Sorting - [Contact](https://uxreal.nl/contact/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ text_font=”Open Sans|300|||||||” text_text_color=”#d03772″ text_font_size=”36px” header_font=”|700|||||||” header_font_size=”40px” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Contact [/et_pb_text][et_pb_text _builder_version=”4.27.0″ text_font=”Merriweather|||on|||||” text_text_color=”#165c73″ text_font_size=”18px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Laten we samenwerken en jouw project het succes geven dat - [The five phases of design thinking](https://uxreal.nl/five-phases-of-designthinking/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” admin_label=”Kruimelpad” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1250px” custom_margin=”0px||||false|false” custom_padding=”10px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _dynamic_attributes=”link_option_url” custom_padding=”|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyNTEifX0=@” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”on|off|off” module_class=”special_link” _builder_version=”4.17.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” text_line_height=”1.6em” header_font=”PT Serif||||||||” header_font_size=”20px” custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”]Homepage > The four phases of design - 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[accordeon](https://uxreal.nl/accordeon/) - CSS-only Accordion Using the element And no unnecessary DOM Animated open-close Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla mollis consectetur iaculis. Fusce vestibulum pulvinar est. Fusce faucibus aliquet purus hendrerit efficitur. Even put images in them - [analytics](https://uxreal.nl/analytics/) - [et_pb_section fb_built=”1″ admin_label=”Content” _builder_version=”4.16″ da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” admin_label=”Kruimelpad” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1250px” custom_margin=”0px||||false|false” custom_padding=”10px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _dynamic_attributes=”link_option_url” custom_padding=”|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyNTEifX0=@” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”on|off|off” module_class=”special_link” _builder_version=”4.17.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” text_line_height=”1.6em” header_font=”PT Serif||||||||” header_font_size=”20px” custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] UX Research > - 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[Determine scope, timeline, objectives & goals](https://uxreal.nl/determine-scope-timeline-objectives-goals/) - [et_pb_section fb_built=”1″ admin_label=”Content” _builder_version=”4.16″ da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” admin_label=”Kruimelpad” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1250px” custom_margin=”0px||||false|false” custom_padding=”10px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _dynamic_attributes=”link_option_url” custom_padding=”|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyNTEifX0=@” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”on|off|off” module_class=”special_link” _builder_version=”4.17.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” text_line_height=”1.6em” header_font=”PT Serif||||||||” header_font_size=”20px” custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”]Four phases of Design Thinking - [Stakeholder and domain expert interviews](https://uxreal.nl/stakeholder-and-domain-expert-interviews/) - [et_pb_section fb_built=”1″ admin_label=”Content” _builder_version=”4.16″ da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” admin_label=”Kruimelpad” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1250px” custom_margin=”0px||||false|false” custom_padding=”10px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _dynamic_attributes=”link_option_url” custom_padding=”|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyNTEifX0=@” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”on|off|off” module_class=”special_link” _builder_version=”4.17.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” text_line_height=”1.6em” header_font=”PT Serif||||||||” header_font_size=”20px” custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”]Four phases of Design Thinking - [Determine the visual style](https://uxreal.nl/determine-the-visual-style/) - [et_pb_section fb_built=”1″ admin_label=”Content” _builder_version=”4.16″ da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” admin_label=”Kruimelpad” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1250px” custom_margin=”0px||||false|false” custom_padding=”10px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” hover_enabled=”0″ locked=”off” collapsed=”on” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _dynamic_attributes=”link_option_url” custom_padding=”|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyNTEifX0=@” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”on|off|off” module_class=”special_link” _builder_version=”4.17.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” text_line_height=”1.6em” header_font=”PT Serif||||||||” header_font_size=”20px” custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Four - [UX Research & Design](https://uxreal.nl/research/) - [et_pb_section fb_built=”1″ admin_label=”Content” _builder_version=”4.16″ da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”Summery & 1st copy” module_class=”sp_reverce_for_ph” _builder_version=”4.16″ _module_preset=”default” width=”90%” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”text_clmn_m” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” admin_label=”gegenereerde titel” _builder_version=”4.16″ _dynamic_attributes=”content” text_font=”|800|||||||” text_text_color=”#000000″ text_font_size=”45px” text_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||15px||false|false” custom_padding=”||||false|false” text_font_size_tablet=”26px” text_font_size_phone=”32px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[/et_pb_text][et_pb_text content_tablet=” On this page: - [Service Blueprint](https://uxreal.nl/service-design-blueprint/) - [et_pb_section fb_built=”1″ admin_label=”Crumb, Title & text” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” da_disable_devices=”off|off|off” collapsed=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|desktop” disabled_on=”on|off|off” admin_label=”Crumb” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1250px” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”on|off|off” admin_label=”first digit” module_class=”special_link” _builder_version=”4.17.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” text_line_height=”1.6em” header_font=”PT Serif||||||||” header_font_size=”20px” custom_margin=”||0px||false|false” global_colors_info=”{}”]Service design > Service - [Purchase History](https://uxreal.nl/checkout/purchase-history/) - [purchase_history] - [Transaction Failed](https://uxreal.nl/checkout/transaction-failed/) - Your transaction failed, please try again or contact site support. - [Purchase Confirmation](https://uxreal.nl/checkout/purchase-confirmation/) - Thank you for your purchase! [edd_receipt] - [Checkout](https://uxreal.nl/checkout/) - [download_checkout] - [prototype building](https://uxreal.nl/prototypebuilding/) - [et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row custom_padding_last_edited=”on|desktop” disabled_on=”on|on|off” admin_label=”Kruimelpad” _builder_version=”4.7.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1250px” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” collapsed=”off”][et_pb_column type=”4_4″ _builder_version=”4.7.7″ _dynamic_attributes=”link_option_url” custom_padding=”|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyNTEifX0=@” custom_padding__hover=”|||”][et_pb_text disabled_on=”on|off|off” module_class=”special_link” _builder_version=”4.7.7″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” text_line_height=”1.6em” header_font=”PT Serif||||||||” header_font_size=”20px” custom_margin=”||0px||false|false”] UX Research > [/et_pb_text][et_pb_text disabled_on=”on|off|off” module_class=”post_title_area_jn” _builder_version=”4.7.7″ _dynamic_attributes=”content” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.6em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px||false|false” custom_padding=”|||120px|false|false”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[/et_pb_text][et_pb_text disabled_on=”off|on|on” _builder_version=”4.5.3″ _dynamic_attributes=”content” text_font=”|800|||||||” text_text_color=”#000000″ - [testpage hover](https://uxreal.nl/testpage-hover/) - [et_pb_section fb_built=”1″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_row column_structure=”3_4,1_4″ admin_label=”1. Determine (& agree on) scope, timeline, objectives & goals” _builder_version=”4.9.1″ _module_preset=”default” background_color=”#fafafa” width=”100%” border_width_all=”1px” border_color_all=”#D6D6D6″ border_style_all=”dotted” border_width_right=”0px” border_width_bottom=”1px” border_color_bottom=”#D6D6D6″ border_style_bottom=”dotted” border_width_left=”0px” global_module=”7249″ saved_tabs=”all”][et_pb_column type=”3_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text content_tablet=” ✔ Stakeholder and domain expert interviews Knock out muddy stakeholder expectations at the start of a project so that it develops smoothly - [ddd](https://uxreal.nl/ddd/) - [et_pb_section fb_built=”1″ admin_label=”Placeholder Blurps” _builder_version=”3.26.6″ background_color=”#ffffff” width=”100%” max_width=”100%” custom_margin=”||||false|false” custom_padding=”||||false|false” collapsed=”off”][et_pb_row _builder_version=”3.26.6″ custom_margin=”||||false|false” custom_padding=”0px||||false|false”][et_pb_column type=”4_4″ _builder_version=”3.26.6″][et_pb_text admin_label=”Work title” _builder_version=”4.7.4″ text_font=”Open Sans|300|||||||” text_text_color=”#d03772″ text_font_size=”42px” width=”100%” max_width=”100%” custom_margin=”|-138px||||” text_text_align=”left”] Data-Driven Design [/et_pb_text][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2019/08/data-to-ur-banner.jpg” show_in_lightbox=”on” _builder_version=”4.0.7″ max_width=”980px” module_alignment=”left” custom_margin=”|||55px||”][/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.0.9″ text_font=”Merriweather||||||||” text_text_color=”#165c73″ text_font_size=”18px” width=”100%” max_width=”100%” module_alignment=”left” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|40px||false|false” text_text_align=”left”] Knowledge is power. That is just as true for - [overlay_test](https://uxreal.nl/overlay_test/) - [et_pb_section fb_built=”1″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_text module_id=”overlay_unique_id_6737″ _builder_version=”4.7.7″ _module_preset=”default”] email [/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ module_id=”overlay_unique_id_6772″] clsoe [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section] - [Tools](https://uxreal.nl/tools/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”tools_section_page” _builder_version=”4.5.3″ _module_preset=”default” custom_padding=”70px||70px||true|false” custom_padding_tablet=”50px||50px||true|false” custom_padding_phone=””][et_pb_row _builder_version=”4.5.3″ _module_preset=”default” custom_padding=”0px||50px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.5.3″ _module_preset=”default”][et_pb_text _builder_version=”4.5.3″ _dynamic_attributes=”content” _module_preset=”default” text_text_color=”#ae295e” text_font_size=”55px” text_font_size_tablet=”” text_font_size_phone=”48px” text_font_size_last_edited=”on|phone”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row module_class=”tools_row_area” _builder_version=”4.5.3″ _module_preset=”default” custom_padding=”0px||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.5.3″ _module_preset=”default”][et_pb_blog fullwidth=”off” post_type=”tools” show_more=”on” module_class=”tools_item_area” _builder_version=”4.5.3″ _module_preset=”default”][/et_pb_blog][/et_pb_column][/et_pb_row][/et_pb_section] - [Videos](https://uxreal.nl/videos/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.4.6″ custom_padding=”4.5%||4.5%||true|false” custom_padding_tablet=”50px||50px||true|false” custom_padding_phone=””][et_pb_row _builder_version=”4.4.6″][et_pb_column type=”4_4″ _builder_version=”4.4.6″][et_pb_text module_class=”video_title_area” _builder_version=”4.4.6″ text_text_color=”#391c1c” text_font_size=”24px” header_font=”Lato|700|||||||” header_text_align=”center” header_text_color=”#ae295e” header_font_size=”48px” text_orientation=”center” text_font_size_tablet=”” text_font_size_phone=”19px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”35px” header_font_size_phone=”25px” header_font_size_last_edited=”on|phone”] NEW VIDEOS WEEKLY Watch on YouTube now Each week I release a new video on how to leverage the power of Service Design on your product strategy.. Lorem ipsum totalum ## Divi Overlays - [product design learning guide](https://uxreal.nl/divi_overlay/product-design-learning-guide/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2024/08/learning-guide.gif” title_text=”learning guide” url=”#overlay” module_id=”overlay_unique_id_12984″ _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [AB testing](https://uxreal.nl/divi_overlay/ab-testing-2/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2022/08/empathy-map3-scaled.jpg” title_text=”empathy map3″ _builder_version=”4.17.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [Usage data](https://uxreal.nl/divi_overlay/usage-data/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2022/08/analytics-1024×666.jpg” title_text=”analytics” _builder_version=”4.17.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [AB testing](https://uxreal.nl/divi_overlay/ab-testing/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2022/08/AB-testing.jpg” title_text=”AB testing” _builder_version=”4.17.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [Kick-off](https://uxreal.nl/divi_overlay/kick-off/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2022/08/project-kickoff.jpg” title_text=”project kickoff” _builder_version=”4.17.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [value prop image](https://uxreal.nl/divi_overlay/value-prop-image/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2022/08/value-proposition-tekening3.jpg” title_text=”value proposition tekening3″ _builder_version=”4.17.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [Design criteria canvas](https://uxreal.nl/divi_overlay/design-criteria-canvas/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2022/07/design-criteria-canvas-2.jpg” title_text=”design criteria canvas” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [value propostion](https://uxreal.nl/divi_overlay/valuep/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2022/07/value-proposition-tekening.jpg” title_text=”value proposition tekening” _builder_version=”4.17.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [intersection Product Design](https://uxreal.nl/divi_overlay/intersection-product-design/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2022/07/intersections04.jpg” title_text=”intersections04″ _builder_version=”4.17.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [UX Research](https://uxreal.nl/divi_overlay/ux-research/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2022/06/ux-research-methods-3.jpg” title_text=”ux research methods 3″ _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [Birch](https://uxreal.nl/divi_overlay/birch/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2021/05/5-pillars-02.png” title_text=”5 pillars 02″ _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [Levi](https://uxreal.nl/divi_overlay/levi/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2021/05/levy3.png” title_text=”levy3″ _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [ux strategy blueprint](https://uxreal.nl/divi_overlay/ux-strategy-popup/) - [et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2021/05/UX-Strategy-blueprint2.png” title_text=”UX Strategy blueprint2″ url=”#overlay” module_id=”overlay_unique_id_12984″ _builder_version=”4.9.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [David Juhlin](https://uxreal.nl/divi_overlay/ux-planet/) - [et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2021/05/5-Levels-of-UX-Strategy5.png” title_text=”5 Levels of UX Strategy5″ _builder_version=”4.9.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [UXREAL model](https://uxreal.nl/divi_overlay/uxreal-model/) - [et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2021/05/lean-ux-strategy6.png” title_text=”lean ux strategy6″ _builder_version=”4.9.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [uxpin overlay](https://uxreal.nl/divi_overlay/uxpin-overlay/) - [et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2021/05/uxpin2.png” title_text=”uxpin2″ _builder_version=”4.9.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [garrett popup](https://uxreal.nl/divi_overlay/garrett-popup/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ collapsed=”off”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” collapsed=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2021/05/uxpin.png” title_text=”uxpin” _builder_version=”4.9.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] - [Stakeholder and domain expert interviews](https://uxreal.nl/divi_overlay/stakeholder-and-domain-expert-interviews/) - [et_pb_section fb_built=”1″ _builder_version=”4.7.7″ _module_preset=”default” background_color=”#ffffff” width=”50%” max_width=”50%” module_alignment=”center”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.7.7″ _module_preset=”default” background_color=”#ffffff”][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2021/01/tree-testing.png” title_text=”tree testing” _builder_version=”4.7.7″ _module_preset=”default” width=”50%” max_width=”50%” module_alignment=”right”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” width=”300px” max_width=”300px” module_alignment=”left” hover_enabled=”0″ sticky_enabled=”0″] FREE DOWNLOAD“Stakeholder and domain expert interviews”Learn the best way to interview your stakeholders with this template [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.7.7″ _module_preset=”default” width=”90%” max_width=”90%” module_alignment=”center”][et_pb_column - [Free Download user journey dev](https://uxreal.nl/divi_overlay/free-download-user-journey-dev/) - [et_pb_section fb_built=”1″ module_class=”custom_over_lay_section” _builder_version=”4.7.7″ _module_preset=”default” background_color=”#f8f8f8″ width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”650px” max_width_tablet=”80%” max_width_phone=”90%” max_width_last_edited=”on|desktop” module_alignment=”center”][et_pb_row module_class=”custom_row_book” _builder_version=”4.7.7″ _module_preset=”default” background_enable_color=”off” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” custom_padding=”0px||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_button button_text=”X” disabled_on=”on|on|on” admin_label=”close button” module_class=”close-divi-overlay custom_close_btn” _builder_version=”4.7.7″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_border_radius=”50%” button_use_icon=”off” button_rel=”off|off|off|off|off” positioning=”absolute” position_origin_a=”top_right” horizontal_offset=”20px” custom_margin=”-40px||||false|false” custom_padding=”5px|8px|5px|8px|true|true” disabled=”on”][/et_pb_button][et_pb_code _builder_version=”4.7.7″ _module_preset=”default”]× [/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”custom_row_book” _builder_version=”4.7.7″ _module_preset=”default” background_enable_color=”off”][et_pb_column type=”1_2″ - [thank you](https://uxreal.nl/divi_overlay/thank-you/) - [et_pb_section fb_built=”1″ module_class=”custom_over_lay_section” _builder_version=”4.7.7″ _module_preset=”default” background_color=”#f8f8f8″ width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”50%” max_width_tablet=”80%” max_width_phone=”90%” max_width_last_edited=”on|desktop” module_alignment=”center”][et_pb_row module_class=”custom_row_book” _builder_version=”4.7.7″ _module_preset=”default” background_enable_color=”off” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” custom_padding=”0px||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_button button_text=”X” disabled_on=”on|on|on” admin_label=”close button” module_class=”close-divi-overlay custom_close_btn” _builder_version=”4.7.7″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_border_radius=”50%” button_use_icon=”off” button_rel=”off|off|on|off|off” positioning=”absolute” position_origin_a=”top_right” horizontal_offset=”20px” custom_margin=”-40px||||false|false” custom_padding=”5px|8px|5px|8px|true|true” disabled=”on”][/et_pb_button][et_pb_code disabled_on=”off|off|off” _builder_version=”4.7.7″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]× [/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row module_class=”custom_row_book” _builder_version=”4.7.7″ _module_preset=”default” - [test](https://uxreal.nl/divi_overlay/test/) - [et_pb_section fb_built=”1″ _builder_version=”4.7.7″ _module_preset=”default” background_color=”#ffffff” width=”60%” max_width=”70%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.7.7″ _module_preset=”default” background_color=”#ffffff” max_width=”90%” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”20px||0px||false|false” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2020/10/books_7.png” title_text=”books_7″ align=”right” _builder_version=”4.7.7″ _module_preset=”default” background_color=”#ffffff” module_alignment=”left” custom_margin=”0px|0px||0px|false|false” custom_padding=”|79px||79px|false|true” hover_enabled=”0″ sticky_enabled=”0″ show_bottom_space=”off” width=”100%” max_width=”100%”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” text_font=”Lato||||||||” background_color=”#ffffff” text_orientation=”center” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”0px|0%||0px|false|false” custom_padding=”0px|0%||0px|false|false” hover_enabled=”0″ sticky_enabled=”0″] FREE DOWNLOAD “User - [Free Download user journey](https://uxreal.nl/divi_overlay/free-download-user-journey/) - [et_pb_section fb_built=”1″ _builder_version=”4.7.7″ _module_preset=”default” background_color=”#ffffff” width=”50%” max_width=”50%” module_alignment=”center”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.7.7″ _module_preset=”default” background_color=”#ffffff”][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_image src=”https://uxreal.nl/wp-content/uploads/2021/01/tree-testing.png” title_text=”tree testing” _builder_version=”4.7.7″ _module_preset=”default” width=”50%” max_width=”50%” module_alignment=”right”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” width=”300px” max_width=”300px” module_alignment=”left”] FREE DOWNLOAD“User Journey mapping template”Get a head start with this guide when you develop User journeys [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.7.7″ _module_preset=”default” width=”90%” max_width=”90%” module_alignment=”center”][et_pb_column type=”4_4″ _builder_version=”4.7.7″ ## Galleries - [personas gallery](https://uxreal.nl/rl_gallery/personas-gallery/) ## Tools Posts - [Stakeholder Maps infographic](https://uxreal.nl/tools/stakeholder-maps-infographic/) - Also known as System maps, this infographic teaches you what steps you need to take to make a complete system map of your organisation. - [Information architecture: a step-by-step flowchart](https://uxreal.nl/tools/information-architecture-a-step-by-step-flowchart/) - Get the information architecture of your website right with this easy-to-apply template - [final tools test](https://uxreal.nl/tools/final-tools-test/) - Behavioural archetypes help you to better understand your users - [Service Blueprint templates](https://uxreal.nl/tools/service-blueprint-templates/) - Both ‘Current State’ and ‘Future State’ Service Blueprints are available for download here. - [User journey mapping template](https://uxreal.nl/tools/user-journey-mapping-template/) - Give yourself a head start and develop amazing user journeys - [User Interview script template](https://uxreal.nl/tools/user-interview-script-template/) - Get up to speed fast with your interview script by using this template as a basis - [UX Task Flow template](https://uxreal.nl/tools/ux-task-flow-template/) - An easy do it yourself guide to making UX task flows - [The ultimate infographic to behavioural archetypes](https://uxreal.nl/tools/the-ultimate-infographic-to-behavioural-archetypes/) - Behavioural archetypes help you to better understand your users ## Categories - [Psychology](https://uxreal.nl/category/psychology/) - Human psychology. Why humans are the way they are - [UX](https://uxreal.nl/category/ux/) - [main](https://uxreal.nl/category/main/) - [Blog](https://uxreal.nl/category/blog/) - [UX Research](https://uxreal.nl/category/blog/ux-research/) - [Product Design](https://uxreal.nl/category/product-design/) ## Tags - [user-centered design](https://uxreal.nl/tag/user-centered-design/) - [Ideate Solutions](https://uxreal.nl/tag/ideate-solutions/) - [Strategy Design](https://uxreal.nl/tag/strategy-design/) - [design strategy](https://uxreal.nl/tag/design-strategy/) - [strategic thinking](https://uxreal.nl/tag/strategic-thinking/) - [Importance of Design Thinking](https://uxreal.nl/tag/importance-of-design-thinking/) - [Key Responsibilities of a Product Designer](https://uxreal.nl/tag/key-responsibilities-of-a-product-designer/) - [Product Designer](https://uxreal.nl/tag/product-designer/) - [Framework Design](https://uxreal.nl/tag/framework-design/) - [UX Design Framework](https://uxreal.nl/tag/ux-design-framework/) - [product design](https://uxreal.nl/tag/product-design/) - [double diamond model](https://uxreal.nl/tag/double-diamond-model/) - [AI tools in design](https://uxreal.nl/tag/ai-tools-in-design/) - [design process](https://uxreal.nl/tag/design-process/) - [predictability in design](https://uxreal.nl/tag/predictability-in-design/) - [product adoption](https://uxreal.nl/tag/product-adoption/) - [Zipf's law](https://uxreal.nl/tag/zipfs-law/) - [frictionless desig](https://uxreal.nl/tag/frictionless-desig/) - [user experience (UX)](https://uxreal.nl/tag/user-experience-ux/) - [customer journey](https://uxreal.nl/tag/customer-journey/) - [self-checkout machines](https://uxreal.nl/tag/self-checkout-machines/) - [customer service](https://uxreal.nl/tag/customer-service/) - [shoplifting prevention](https://uxreal.nl/tag/shoplifting-prevention/) - [supermarket experience](https://uxreal.nl/tag/supermarket-experience/) - [security measures](https://uxreal.nl/tag/security-measures/) - [marketing influence](https://uxreal.nl/tag/marketing-influence/) - [tradition vs modernity](https://uxreal.nl/tag/tradition-vs-modernity/) - [colour associations](https://uxreal.nl/tag/colour-associations/) - [color associations](https://uxreal.nl/tag/color-associations/) - [UX strategy](https://uxreal.nl/tag/ux-strategy/) - [user experience design](https://uxreal.nl/tag/user-experience-design/) - [design thinking](https://uxreal.nl/tag/design-thinking/) - [AI in Product Design](https://uxreal.nl/tag/ai-in-product-design/) - [Behavioral Design](https://uxreal.nl/tag/behavioral-design/) - [Artificial Intelligence and Design](https://uxreal.nl/tag/artificial-intelligence-and-design/) - [Functionality Over Aesthetics](https://uxreal.nl/tag/functionality-over-aesthetics/) - [Smart Product Design](https://uxreal.nl/tag/smart-product-design/) - [Human-Centered Design](https://uxreal.nl/tag/human-centered-design/) - [Design and AI Collaboration](https://uxreal.nl/tag/design-and-ai-collaboration/) - [AI-Driven Innovation](https://uxreal.nl/tag/ai-driven-innovation/) - [Intelligent Product Behavior](https://uxreal.nl/tag/intelligent-product-behavior/) - [Future of Product Design](https://uxreal.nl/tag/future-of-product-design/) - [AI User Experience](https://uxreal.nl/tag/ai-user-experience/) - [Behavioral UX Design](https://uxreal.nl/tag/behavioral-ux-design/) - [AI-Powered Products](https://uxreal.nl/tag/ai-powered-products/) - [product design skills](https://uxreal.nl/tag/product-design-skills/) - [essential design skills](https://uxreal.nl/tag/essential-design-skills/) - [design best practices](https://uxreal.nl/tag/design-best-practices/) - [mastering product design](https://uxreal.nl/tag/mastering-product-design/) - [social design](https://uxreal.nl/tag/social-design/) - [coffee shop success](https://uxreal.nl/tag/coffee-shop-success/) - [boosting sales](https://uxreal.nl/tag/boosting-sales/) - [coffee shop marketing](https://uxreal.nl/tag/coffee-shop-marketing/) - [design strategies](https://uxreal.nl/tag/design-strategies/) - [customer engagement](https://uxreal.nl/tag/customer-engagement/) - [retail design](https://uxreal.nl/tag/retail-design/) - [sales transformation](https://uxreal.nl/tag/sales-transformation/) - [coffee shop growth](https://uxreal.nl/tag/coffee-shop-growth/) - [design for business success](https://uxreal.nl/tag/design-for-business-success/) - [time management](https://uxreal.nl/tag/time-management/) - [daily habits](https://uxreal.nl/tag/daily-habits/) - [cooking lessons](https://uxreal.nl/tag/cooking-lessons/) - [productivity tips](https://uxreal.nl/tag/productivity-tips/) - [time-saving strategies](https://uxreal.nl/tag/time-saving-strategies/) - [personal growth](https://uxreal.nl/tag/personal-growth/) - [night diving](https://uxreal.nl/tag/night-diving/) - [near-death experience](https://uxreal.nl/tag/near-death-experience/) - [survival story](https://uxreal.nl/tag/survival-story/) - [diving adventures](https://uxreal.nl/tag/diving-adventures/) - [underwater dangers](https://uxreal.nl/tag/underwater-dangers/) - [extreme sports](https://uxreal.nl/tag/extreme-sports/) - [overcoming fear](https://uxreal.nl/tag/overcoming-fear/) - [heart-stopping moments](https://uxreal.nl/tag/heart-stopping-moments/) - [diving tips](https://uxreal.nl/tag/diving-tips/) - [user experience](https://uxreal.nl/tag/user-experience/) - [design success](https://uxreal.nl/tag/design-success/) - [UX principles](https://uxreal.nl/tag/ux-principles/) - [UX design tips](https://uxreal.nl/tag/ux-design-tips/) - [strategy pillars](https://uxreal.nl/tag/strategy-pillars/) - [unlocking UX potential](https://uxreal.nl/tag/unlocking-ux-potential/) - [UX planning](https://uxreal.nl/tag/ux-planning/) - [digital transformation](https://uxreal.nl/tag/digital-transformation/) - [legal challenges](https://uxreal.nl/tag/legal-challenges/) - [personal battles](https://uxreal.nl/tag/personal-battles/) - [religion and society](https://uxreal.nl/tag/religion-and-society/) - [global survey insights](https://uxreal.nl/tag/global-survey-insights/) - [design evolution](https://uxreal.nl/tag/design-evolution/) - [design lessons](https://uxreal.nl/tag/design-lessons/) - [design principles](https://uxreal.nl/tag/design-principles/) - [UX research](https://uxreal.nl/tag/ux-research/) - [UX strategies](https://uxreal.nl/tag/ux-strategies/) - [Titanic lessons](https://uxreal.nl/tag/titanic-lessons/) - [ignoring warnings](https://uxreal.nl/tag/ignoring-warnings/) - [UXR interviews](https://uxreal.nl/tag/uxr-interviews/) - [user research guide](https://uxreal.nl/tag/user-research-guide/) - [interview techniques](https://uxreal.nl/tag/interview-techniques/) - [research methods](https://uxreal.nl/tag/research-methods/) - [interview tips](https://uxreal.nl/tag/interview-tips/) - [UXR strategies](https://uxreal.nl/tag/uxr-strategies/) - [user insights](https://uxreal.nl/tag/user-insights/) - [design research](https://uxreal.nl/tag/design-research/) - [effective interviews](https://uxreal.nl/tag/effective-interviews/) - [customer service UX](https://uxreal.nl/tag/customer-service-ux/) - [chatbot critique](https://uxreal.nl/tag/chatbot-critique/) - [UX analysis](https://uxreal.nl/tag/ux-analysis/) - [corporate oversights](https://uxreal.nl/tag/corporate-oversights/) - [user experience failures](https://uxreal.nl/tag/user-experience-failures/) - [chatbot design flaws](https://uxreal.nl/tag/chatbot-design-flaws/) - [customer experience](https://uxreal.nl/tag/customer-experience/) - [digital service gaps](https://uxreal.nl/tag/digital-service-gaps/) - [UX lessons](https://uxreal.nl/tag/ux-lessons/) - [service design](https://uxreal.nl/tag/service-design/) - [UX best practices](https://uxreal.nl/tag/ux-best-practices/) - [user-focused design](https://uxreal.nl/tag/user-focused-design/) - [improving UX](https://uxreal.nl/tag/improving-ux/) - [tech-driven society](https://uxreal.nl/tag/tech-driven-society/) - [speed vs quality](https://uxreal.nl/tag/speed-vs-quality/) - [UX challenges](https://uxreal.nl/tag/ux-challenges/) - [corporate pressure](https://uxreal.nl/tag/corporate-pressure/) - [fast results](https://uxreal.nl/tag/fast-results/) - [UX trade-offs](https://uxreal.nl/tag/ux-trade-offs/) - [design compromises](https://uxreal.nl/tag/design-compromises/) - [quick wins](https://uxreal.nl/tag/quick-wins/) - [user experience priorities](https://uxreal.nl/tag/user-experience-priorities/) - [business vs design](https://uxreal.nl/tag/business-vs-design/) - [UX struggles](https://uxreal.nl/tag/ux-struggles/) - [agile vs UX](https://uxreal.nl/tag/agile-vs-ux/) - [balancing design](https://uxreal.nl/tag/balancing-design/) - [UX and scrum](https://uxreal.nl/tag/ux-and-scrum/) - [agile design challenges](https://uxreal.nl/tag/agile-design-challenges/) - [design quality](https://uxreal.nl/tag/design-quality/) - [scrum processes](https://uxreal.nl/tag/scrum-processes/) - [UX integration](https://uxreal.nl/tag/ux-integration/) - [agile methodologies](https://uxreal.nl/tag/agile-methodologies/) - [craftsmanship](https://uxreal.nl/tag/craftsmanship/) - [emotional value](https://uxreal.nl/tag/emotional-value/) - [Emile Gallé](https://uxreal.nl/tag/emile-galle/) - [art and emotion](https://uxreal.nl/tag/art-and-emotion/) - [broken lamp story](https://uxreal.nl/tag/broken-lamp-story/) - [creative inspiration](https://uxreal.nl/tag/creative-inspiration/) - [craftsmanship insights](https://uxreal.nl/tag/craftsmanship-insights/) - [emotional design](https://uxreal.nl/tag/emotional-design/) - [data-driven UX](https://uxreal.nl/tag/data-driven-ux/) - [designer-analyst collaboration](https://uxreal.nl/tag/designer-analyst-collaboration/) - [UX decision-making](https://uxreal.nl/tag/ux-decision-making/) - [data-driven design](https://uxreal.nl/tag/data-driven-design/) - [user experience insights](https://uxreal.nl/tag/user-experience-insights/) - [design collaboration](https://uxreal.nl/tag/design-collaboration/) - [data in UX](https://uxreal.nl/tag/data-in-ux/) - [UX innovation](https://uxreal.nl/tag/ux-innovation/) - [analytics and design](https://uxreal.nl/tag/analytics-and-design/) - [Solo Designer Tips](https://uxreal.nl/tag/solo-designer-tips/) - [Independent Designer Guide](https://uxreal.nl/tag/independent-designer-guide/) - [Solo Creative Growth](https://uxreal.nl/tag/solo-creative-growth/) - [Design Metaphors](https://uxreal.nl/tag/design-metaphors/) - [Creative Design Process](https://uxreal.nl/tag/creative-design-process/) - [Recipe for Innovation](https://uxreal.nl/tag/recipe-for-innovation/) - [Product Development Tips](https://uxreal.nl/tag/product-development-tips/) - [Chef-Inspired Design](https://uxreal.nl/tag/chef-inspired-design/) - [Life Hacks](https://uxreal.nl/tag/life-hacks/) - [Personal Development](https://uxreal.nl/tag/personal-development/) - [Cryptocurrency Insights](https://uxreal.nl/tag/cryptocurrency-insights/) - [90s Internet Comparison](https://uxreal.nl/tag/90s-internet-comparison/) - [Blockchain Revolution](https://uxreal.nl/tag/blockchain-revolution/) - [Crypto Adoption](https://uxreal.nl/tag/crypto-adoption/) - [Internet Evolution](https://uxreal.nl/tag/internet-evolution/) - [Personal Crypto Journey](https://uxreal.nl/tag/personal-crypto-journey/) - [Nurse Stories](https://uxreal.nl/tag/nurse-stories/) - [Media Impact](https://uxreal.nl/tag/media-impact/) - [Healthcare Advocacy](https://uxreal.nl/tag/healthcare-advocacy/) - [Medical Drama](https://uxreal.nl/tag/medical-drama/) - [Resilience in Crisis](https://uxreal.nl/tag/resilience-in-crisis/) - [Europe's religious history](https://uxreal.nl/tag/europes-religious-history/) - [modern faith in Europe](https://uxreal.nl/tag/modern-faith-in-europe/) - [historical conflicts](https://uxreal.nl/tag/historical-conflicts/) - [religious divide in Europe](https://uxreal.nl/tag/religious-divide-in-europe/) - [European cultural history](https://uxreal.nl/tag/european-cultural-history/) - [faith and conflict](https://uxreal.nl/tag/faith-and-conflict/) - [religious evolution](https://uxreal.nl/tag/religious-evolution/) - [historical religion trends](https://uxreal.nl/tag/historical-religion-trends/) - [Europe’s modern beliefs.](https://uxreal.nl/tag/europes-modern-beliefs/) - [bias in user research](https://uxreal.nl/tag/bias-in-user-research/) - [national pride and bias](https://uxreal.nl/tag/national-pride-and-bias/) - [user research findings](https://uxreal.nl/tag/user-research-findings/) - [global survey trends](https://uxreal.nl/tag/global-survey-trends/) - [national identity in research](https://uxreal.nl/tag/national-identity-in-research/) - [cultural biases in research](https://uxreal.nl/tag/cultural-biases-in-research/) - [user research and pride](https://uxreal.nl/tag/user-research-and-pride/) - [impact of bias on research](https://uxreal.nl/tag/impact-of-bias-on-research/) - [global insights on pride and research.](https://uxreal.nl/tag/global-insights-on-pride-and-research/) - [skeuomorphism in design](https://uxreal.nl/tag/skeuomorphism-in-design/) - [search images and design](https://uxreal.nl/tag/search-images-and-design/) - [modern design trends](https://uxreal.nl/tag/modern-design-trends/) - [design theory insights](https://uxreal.nl/tag/design-theory-insights/) - [UX design evolution](https://uxreal.nl/tag/ux-design-evolution/) - [visual design changes](https://uxreal.nl/tag/visual-design-changes/) - [design history lessons](https://uxreal.nl/tag/design-history-lessons/) - [skeuomorphism to flat design](https://uxreal.nl/tag/skeuomorphism-to-flat-design/) - [design principles over time.](https://uxreal.nl/tag/design-principles-over-time/) - [corporate UX mistakes](https://uxreal.nl/tag/corporate-ux-mistakes/) - [UX design failures](https://uxreal.nl/tag/ux-design-failures/) - [learning from disasters](https://uxreal.nl/tag/learning-from-disasters/) - [design pitfalls](https://uxreal.nl/tag/design-pitfalls/) - [Titanic analogies](https://uxreal.nl/tag/titanic-analogies/) - [corporate design lessons](https://uxreal.nl/tag/corporate-design-lessons/) - [UX failure insights.](https://uxreal.nl/tag/ux-failure-insights/) - [privacy concerns](https://uxreal.nl/tag/privacy-concerns/) - [lessons from China](https://uxreal.nl/tag/lessons-from-china/) - [data security](https://uxreal.nl/tag/data-security/) - [privacy in technology](https://uxreal.nl/tag/privacy-in-technology/) - [tech and privacy](https://uxreal.nl/tag/tech-and-privacy/) - [global privacy challenges](https://uxreal.nl/tag/global-privacy-challenges/) - [digital privacy](https://uxreal.nl/tag/digital-privacy/) - [tech policies in China](https://uxreal.nl/tag/tech-policies-in-china/) - [rethinking data fears.](https://uxreal.nl/tag/rethinking-data-fears/)